Written by Mark Terry  When marketing a product or service, brand recognition is a key component to success.  The goal is to keep consumers coming back for your company’s brand name because they recognize it as identifying the goods or services your company provides.  Companies often opt for a trademark that tends to be descriptive of the product provided so that consumers will quickly and easily identify the trademark with the product.  This article discusses the test for merely descriptive rejections from the United States Patent and Trademark Office (“PTO”), options for responding to an Office Action from PTO that asserts a