Category Trademark Law

Ninth Circuit Reaffirms Leniency Toward ‘Keyword Conquesting’: What Trademark Owners Need to Know

Trademark Keyword Conquesting
The Ninth Circuit Court of Appeals recently reaffirmed its lenient stance on the practice of ‘keyword conquesting,’ a digital advertising strategy that has significant implications for trademark owners. Keyword conquesting occurs when one company purchases another’s trademarked terms as keywords…

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